Property data comes from a single, consistent source — a centralized database of property and listing information that supports all the marketing and dealmaking needs of CRE professionals. This single source of truth automatically updates all marketing materials, as well as syndicated listings across marketing channels, property sites and company websites. By leveraging a single database to drive listings and marketing automation, listing information is always up-to-date and your company’s branding is consistent across all channels. 

Powered by a user-friendly email builder, the marketing tool allows CRE professionals to design and send custom and branded email campaigns. For branding consistency across marketing and leasing teams, email campaigns can be saved as templates for company-wide use. And if any changes occur on a property down the line, any saved templates are automatically updated with the newest information. 

Emails are fully customizable using the intuitive drag-and-drop editor, which enables users to easily insert essential listing elements. This way, email content can be populated with details such as property name, floorplans, lease rates, space availability, broker contact information, high-resolution photos and more. What’s more, users can also include attachments as well as links to property brochures and availability reports. 

The preview tool provides a real-time view of the email design, which is optimized for different types of devices, from mobile to web browsers, ensuring that email campaigns are adapted to and are visually appealing on every platform.  

Once the email campaign is ready to be sent or scheduled, users can send it to a lead or a list of contacts from Deal Manager CRM. In addition, as a campaign performance assessment tool, the easy-to-use interface provides a range of valuable metrics, including open rates, unique opens, click rates, unique clicks and more. 

CommercialEdge Marketing comes standalone or fully synchronized with Yardi property management software. For Yardi clients, property and space information is in sync with Yardi Voyager to ensure that only the latest and most accurate information is marketed to prospects and clients.  

Powered by up-to-date property information, the CommercialEdge email marketing tool empowers CRE professionals to bolster their marketing and dealmaking processes and provide prospects and clients with a brand-consistent experience. 

The post CommercialEdge Enhances Solution Suite With Powerful Email Marketing Tool appeared first on CommercialEdge.

Propidex, Planimetron’s market-leading space management platform, will be rebranded as Space Manager and integrated into the CommercialEdge solution suite. Space Manager is projected to launch to market in 2023.  

The functionalities of Space Manager will enable CRE owners and managers to use a single, centralized location to store, edit and share floor and site plans. Additionally, Space Manager will provide unparalleled visibility for marketing and leasing processes, as well as forecasting, facilities and construction operations, when combined with the CommercialEdge and Yardi Elevate asset management solution stacks. 

“We are excited to welcome the Planimetron team to Yardi. This team brings a wealth of knowledge and experience about commercial real estate, especially with regard to space management within properties. Space Manager will be an exceptional addition to the CommercialEdge suite.” 

Arjun Rao, Senior Director of Commercial for Yardi

Planimetron provides innovative software solutions that integrate and quantify space, occupancy and performance data over time to provide commercial and corporate decision-makers with a complete overview of their portfolio. Using color-coded floor plans, charts, reports and other decision-support tools, these visually rich information systems enable companies to identify opportunities and expose risks across their entire portfolio. 

The company has been developing visual decision support solutions for commercial and corporate real estate professionals since 1983. These continually evolving solutions have ensured a rich graphic user experience by seamlessly combining real estate and spatial data. 

The post Yardi Bolsters CommercialEdge Solution Suite With Planimetron Acquisition  appeared first on CommercialEdge.

Streamline the Touring Process & Centralize Feedback 

Digital Tourbooks both streamline and centralize the back-and-forth of selecting spaces for lease. Specifically, they enable brokers to easily generate and share online interactive tour books, as well as collect tenant feedback through a single, powerful tool.  

In fact, Digital Tourbooks cover the entire touring process. First, brokers make an initial selection of listings that fit a tenant’s broader needs by selecting spaces for lease from the CommercialEdge Research platform. Next, they can instantly share a pre-review tourbook with clients through automated emails, which will direct the clients to select the spaces they’re interested in to receive additional details. Then, once a tenant submits their shortlist, the Digital Tourbooks tool automatically updates with their selections so their representative can generate and share the final tour book, which includes a map and additional property specs.  

What’s more, Digital Tourbooks enable a simplified, user-friendly feedback process: Directly within their dedicated touring web page, tenants can leave notes, which are automatically funnelled into the CommercialEdge Research platform for the representative to view. The tool also allows internal notetaking so brokers and their teams can work on touring materials in real-time. And, because CRE leasing often involves several back-and-forths, tour books are also easily and continuously editable, thereby allowing tenant reps to move forward with ease and agility. 

Finally, Digital Tourbooks are also managed from a centralized dashboard and can be sorted by tenant, listing activity, touring stage and tourbook activities. 

Improve Client Experience & Showcase Your Brand 

With Digital Tourbooks, brokers can virtually showcase spaces for lease through a professional medium. Bringing tour books online enables clients to browse selected listings through polished, mini websites to offer an interactive viewing experience. Furthermore, Digital Tourbooks display spaces for lease similar to a CRE marketplace: Tenants can browse the selection of listings on a map and click on individual listings to open dedicated pages with additional details. They can also provide feedback for each listing directly on the dedicated touring page to further digitize the leasing experience. 

The feature also offers a multi-step workflow that brokers can customize to specific client scenarios. For instance, tenants can either go through a two-step process in which they receive a simplified list of spaces for lease and then select a shortlist for the final tourbook, or they can receive the detailed, interactive page directly. 

Finally, Digital Tourbooks are easily customizable, which allows brokers to provide a professional experience, while also increasing brand awareness. Once a CRE professional uploads their contact details and a company logo, every tour book they create will be automatically branded through the platform. The same goes for the notification emails that the books are shared through, which are also customized with the tenant’s and broker’s names, as well as the company logo.

The post How Digital Tenant Tourbooks Enhance the CRE Leasing Process   appeared first on CommercialEdge.

A broker-first CRE solution, CommercialEdge is proud to partner with an organization that connects commercial clients and firms with industry-leading resources and global expertise. The NAI Global 2022 agenda will include three days of talks and events tailored for commercial real estate professionals, for a 360° educational and networking experience. Moreover, the conference will include several diversity-focused sessions hosted by the NAI Global Women’s Alliance.   

CRE professionals aligned with NAI Global will participate in a wide range of in-depth training sessions. Covered topics include marketing strategy, sales and personal branding workshops, as well as several talks on market-specific issues and property management — all led by industry experts. Furthermore, the convention provides a diverse set of networking events to empower professionals to connect, broaden their expertise and find deal-making opportunities. Register now to join the comprehensive CRE conference. 

NAI Global is the largest independent broker organization in the world, with over 300 offices strategically located across the globe. Bringing together both entrepreneurial brokers and firms, NAI Global has achieved an expansive footprint in both primary and secondary markets. From investment sales and acquisition advisory to leasing management and tenant representation, NAI Global provides comprehensive services and in-depth consultancy across commercial asset types.  

The post CommercialEdge Sponsors Leading CRE Convention NAI Global 2022  appeared first on CommercialEdge.

The newly redesigned platform is built upon a first-class search engine and now provides a fully cohesive user experience within the CommercialEdge Listing Network. 42Floors.com features more than 320,000 listings across markets, verticals and asset classes, including traditional office, coworking and flex spaces, along with retail, industrial and warehouse properties. The upgraded platform seamlessly integrates into Yardi’s growing system of CRE solutions and was redesigned to provide a more user-friendly and streamlined experience for tenants, investors and commercial real estate professionals alike.

The 42Floors.com website is the fifth addition to a network that already includes several powerful CRE marketplaces: CommercialSearch, CommercialCafe, Point2 and PropertyShark. With the Marketing module, brokers can centralize their listings and publish them for free with the push of a button across the CommercialEdge Listing Network, as well as to top outside marketplaces. The robust network ensures spaces get maximum exposure for minimal effort, attracting over 2M visits per month and yielding upwards of 200,000 verified leads per year, both of which are poised to continue their rapid growth with 42Floors’ unique strengths added to the mix.

Furthermore, with Research, CommercialEdge’s data platform, CRE professionals can access detailed property information, lease and sales comps tools, automated competitive sets, and in-depth local market insights quickly and intuitively.

“We are excited about the continued expansion of what is one of the fastest-growing networks of commercial real estate property research and marketing platforms,” said Brian Sutherland, VP of Commercial at Yardi. “With the addition of 42Floors.com, we can provide even more depth of data and high-return avenues of visibility for CommercialEdge clients to market and drive their business.”

Contact us for more information about 42Floors.com and CommercialEdge.

The post CRE Marketplace 42Floors.com Joins the CommercialEdge Listing Network appeared first on CommercialEdge.

In our latest whitepaper, The Value-Add of Competitive Sets, we discuss the emergence of automated competitive sets, the qualitative research that can be built upon them and evolving CRE trends such as flexibility and sustainability.  

The Natural Next Step in CRE Data Technology 

Automated Competitive Sets empower CRE professionals to pinpoint and easily stay up to date with direct competitors through powerful automation and accurate, timely data. With the latest tool from CommercialEdge Research, competitive sets can be easily created with a specific property in mind or for properties with certain characteristics. Decision-makers can then instantly access a host of aggregated data that compares these assets to their local market peers – and updates automatically as changes happen on the ground.  

Competitive Sets vs. Traditional Sale and Lease Comps 

The difference between competitive sets and traditional lease or sale comps is the range, quality and timeliness of the data they provide.  

Firstly, automated competitive sets include a breadth of information such as average rents based on actual leases, active listings, lease spreads, sales & price ranges and more. These data points are invaluable both for landlords, owners, and reps who wish to enhance their leasing proposals and act as a dependable base for pricing evaluations in acquisition strategies.  

Secondly, while the competitive sets dashboard is a clean, user-friendly experience in itself, it’s just the tip of the so-called iceberg. As Turner Levinson, senior account executive at Yardi puts it, the intel is supported “by 500 plus CommercialEdge researchers watching over virtually every market in the country, 24/7 and 365 days a year.” 

Finally, the immediacy of real-time data means Competitive Sets also act as alerts – changes in the intelligence should prompt discussions around a wide range of topics, from revisiting rental rates to reevaluating what buyers and tenants are searching for in a particular market. 

How to Enhance Competitive Sets Data for Exhaustive Market Analyses  

Of course, while competitive sets provide a wide range of timely information, CRE professionals can augument the “table stakes” intelligence with their own qualitative analyses to get a complete picture of the local market. 

To this end, commercial real estate specialists should factor in aspects such as sustainability and green features, health and wellness protocols, walkability, and more. As space needs are shifting in the new era of work, a tighter, granular approach is called for in the landlord-tenant relationship. And with real-time intelligence and boots-on-the-ground experience, enhancing these collaborations with closer communication and faster decision-making becomes a reality.  

These are just a few of the aspects discussed in The Value-Add of Competitive Sets. Read the full resource to access actionable insights into the trends that will shape the future of both leasing and acquisitions. 

The post How Competitive Sets and Qualitative Analysis Shape Leading CRE Strategies appeared first on CommercialEdge.

Enter Competitive Sets, the powerful new research tool from CommmercialEdge. The recently released feature empowers brokers, asset managers, landlords and more to shorten deal cycles by streamlining a notoriously time-consuming process: competitor research.  

Run Active Market Research With Minimal Effort  

With automated Competitive Sets, you can create a building set once and then run active competitor research without manual labor. Building a set is a flexible and intuitive process in itself, as is the process of expanding it with new properties. You can start with a specific property in mind and then add other properties manually or use the extensive filters of the Property Search tool to identify properties with similar characteristics and assign them to a set in bulk.  

From this point on, Competitive Sets will automatically update with the latest sales and lease data so you can get granular market insights as events happen on the ground. Coupled with a dashboard that presents a bird’s eye view of recent listing and transaction activity, this dynamic new tool reduces the need for spreadsheets, updates and painstaking research. 

Moreover, you’ll soon be able to set up customizable email notifications to stay up to date with the most significant changes and key metrics for the properties in your competitive building sets. 

Fill Vacancies Faster and Increase Leasing Revenue   

Landlords, owners and reps can leverage automated Competitive Sets to maximize returns for their leased properties. Creating dedicated sets for the specific properties in your portfolio will provide you valuable insights for comparable properties in the area, such as active listings, average rents, occupancy and lease spreads. Plus, with the dedicated Prospect Tenants field, connecting with quality prospects becomes much easier.   

Make Accurate Valuations and Close Better Deals   

When it comes to sales and acquisitions, brokers, asset managers and owners can use Competitive Sets as a dependable source for price valuations. The transactions field enables you to easily gain oversight  on recent sales and price ranges.  

At the same time, you can quickly get aggregated stats based on actual leases signed in your target markets with the Yardi Market Insight feature. You can also drill down into specifications for any building by accessing comprehensive property reports directly from your competitive set dashboard. 

Tap Into a Clean Data Source With National Coverage   

Of course, while Competitive Sets are powered by automation, their value lies in the quality and timeliness of the data they provide. Built upon a decade of extensive commercial real estate research, CommercialEdge’s new tool runs on accurate data across all markets and CRE asset types. In addition, the property information provided by the platform is collected, cleaned and verified by a dedicated team of over 400 research analysts. As such, you can streamline your research knowing you’re working with dependable, up-to-date insights.   

Overall, Competitive Sets empowers CRE professionals to maximize returns across properties and stay ahead of the competition with minimal effort. Combined with the expansive suite of tools offered by the larger Edge Research platform, this new feature is tailored to help you close better deals while shorter timelines.   

The post Automated Competitive Sets: Enhancing CRE Decision Making With Real-time Intelligence and Granular Data appeared first on CommercialEdge.

I moderated a recent roundtable discussion with industry experts to answer these and other questions. Brought to you in collaboration with CommercialEdge and Bisnow, the seminar covered a rich landscape of data and behavioral points.  

How Have Interactions with Tenants Changed in the Last Few Years?  

The most significant change seen by Allison Marsales, Managing Director, Office Leasing, Canada, Cushman & Wakefield, is in the influencers making business decisions regarding leasing. In the past, it was the CEO or other head of business, while today, she’s seeing COOs and operational sides of businesses, such as Human Resources, taking the lead.  

Nadir Settles, Managing Director, NY, Nuveen, agreed with Alison and added that many tenants or potential tenants have many more questions today than they did in previous years about building health and wellness protocols. They want to know what landlords have done to enhance air filtration and other steps taken to make offices safer. These were conversations he did not see in the past.  

Likewise, Settles has seen an increase in the conversation about amenities. Pre-COVID, people were interested in gyms. Today they want to know about outdoor spaces, rooftop access, and flexibility.  While co-working as a part of a sub-operation had been part of the landscape pre-COVID, now flex space is being integrated into spaces and has become a bigger amenity.  

From the perspective of Charlie Musgrave, Senior Director, Office Leasing Investments, Ivanhoé Cambridge, the historical role of the owner was to be a service partner and true partner. The landlord’s mission is today to enable the individual and collective performance of its tenant partners. He points out that this was not new thanks to COVID, but the thinking and discussion about landlord/tenant partners and landlord role and responsibility in enhancing the overall business and performance of its tenant partners have increased.  

For Spencer Levy, Global Chief Client Officer & Senior Economic Advisor, CBRE, the bottom line of all of this is agile spacing, flex space, and short-term leases. However, he hasn’t seen a shift in the capital market’s position on the asset’s impact and value and whether this flexible route is only an advantage in the short term. 

Marsales points out that she has not seen commercial clients going for flexible space as much as was predicted in Toronto but believes it’s too early to tell where the trend is truly going. Spencer has not seen this in the U.S. and says he sees companies still prioritizing shorter leases.  

When analyzing the competitive set of your property, commercial real estate professionals must consider the changes in tenant priorities and the tenant approach to leasing new space. You should start with a quantitative base for competitive sets and then layer on top the qualitative understanding of tenant behavior in that market. 

Environmental Concerns Are Still a Top Priority  

Prioritizing environmentally-friendly builds is nothing new, but Levy believes that it is changing. In the past, if a company was LEED or EnergyStar certified, the client was “good to go.” But he believes that is no longer the case. Today, companies must be sure they pass U.N. Standards, the Paris Accord, and other measurements, especially if they want to get international investors interested. This is true beyond the office sector into industrial and retail, too.  

Charlie believes that this is happening largely because younger generation employees prioritize sustainable features in the buildings they work in. For him, it is a very progressive trend in the market that he’s glad to see.  

Again, eco-friendly considerations are not new, but what Spencer says is new is that tenants and employees drive the need for further greening of buildings. Nadir brought local law into the conversation and discussed the importance of buildings complying with state and city laws, another big driver. Spencer agreed and further pointed out that today’s building owners are calculating the cost of making their buildings compliant versus the downsides and costs of not doing so. 

Owners, brokers and asset managers would do well to consider adding in environmental impact and sustainability factors into their competitive sets. It’s also important to approach a possible acquisition with this in mind; will this asset become obsolete if it’s not environmentally friendly enough for modern tenants.  

The Economics of Modern Leases 

We also asked our panelists to discuss the impact of actual economics of how space is leased at the deal level. This is an important thing to consider in the context of competitive sets and building analysis. Spencer began by saying it all comes down to costs and who pays for what. He doesn’t believe it should be looked at on only a cost basis – that is binary. He describes it more as a gating issue and notes that some buildings will be “personal non grata to some tenants.”  

Nadir discussed how not doing something can impact liquidity pointed out that if a company wants to future-proof their building, sustainability is the way to go. Alison sees a “mass flight to quality.” Buildings that are fully built out and “activated” are getting multiple offers while the same space across the street sits vacant.   

What Can a Building Offer to Help Companies Attain or Retain Talent? 

Nadir suggests that companies should look more at becoming “lifestyle brands,” which are somewhat insulated from market ups and downs. Yes, he acknowledges some increase in remote work, but points out that this is an excellent time for companies to stress what makes it worth coming into the office: culture, mentorship, amenities and development.  

He also wants office space to accommodate the lifestyle of the workers. He imagines scenarios in which a worker can wake up and web conference into a morning meeting, then head to an office space in a different market or even country owned by the same landlord that owns their own office space. On a micro level, it could be as simple as allowing talent access to conference room Uptown when their main space is Downtown. Nuveen has begun experimenting with “portfolio access” to enable tenants to lease a primary space but offer other Nuveen building access to their employees to meet evolving needs and employee locations.  

As Charlie put it, the workforce has become “nomadic” and landlords that help tenants offer this lifestyle to their employees will win. Understanding what your asset offers your prospective and current tenants vs its competitive set is critical to understand.  

Charlie went further into ideas on how to get people to choose to go to the office over working at their dining room table. His ideas focused on outdoor space, parks, and food and beverage offerings. He suggests engaging occupants from the moment they set foot in the building until they leave.  

From Spencer’s perspective, none of this is new – he points to the tech companies that brought in bars and other food and beverage options a years ago to recruit and retain top talent. The main difference is that these were amenities that the tenants provided in the past, while now the landlords are starting to provide them. 

All panelists agreed that while data is an essential part of making decisions on which assets to invest in, the human aspect cannot be overlooked. Says Spencer,” Why do people want to go back to the office? Because it makes them better and happier. People go to restaurants when they could cook at home. Why? The human element.”  

When it comes to creating, maintaining and utilizing your competitive sets and market intelligence data, my biggest take away from my roundtable discussion with these panelists is the importance of layering together quantitative data with a real qualitative understanding of the market your assets are in. That means working with local brokers, visiting your buildings and engaging in the market and listening closely to what tenant trends are telling you.  

As Spencer put it, “data is a tool, it is not the answer” but without the right tools how can we arrive at the optimal answer? 

The post Your Building’s Competitive Set: Industry Experts Meet to Discuss How to Use Market Intelligence to Make Better Decisions appeared first on CommercialEdge.

Covered topics will include how landlords can learn what’s going on in their target areas and utilize that knowledge to make space pricing decisions, as well as what indicators matter most to tenants in the market — including insights on the importance of lease structures, location, amenities, walkability score, parking convenience, and more.

The expert panel will also discuss the evolving demands of tenants and the right way to benchmark against similar properties. Competitive sets and their value in the industry will get special attention and attendants will learn how to leverage customized analytics on similar properties in their region to manage and market spaces more competitively. Sign up to learn how to use reliable data regarding net rents, occupancy, lease spreads and listings to generate the greatest possibilities for clients.

Moderated by Turner Levison, senior account executive at Yardi, the webinar will host as speakers Spencer Levy, global chief client officer and senior economic advisor at CBRE; Nadir Settles, New York managing director at Nuveen; and Charlie Musgrave, senior director of office leasing investments at Ivanhoé Cambridge.

Attended by brokers, developers, owners, property managers, contractors, attorneys, bankers, prop tech firms, private equity investors and local officials alike Bisnow webinars bring the industry’s top experts and latest insights to the forefront of the conversation.

Reserve your spot at Your Building’s Competitive Set now.

The post CommercialEdge Teams Up with Bisnow for Competitive Sets Webinar: Ideas on Using Market Intelligence to Make Better Decisions appeared first on CommercialEdge.

Increased Asset Visibility with SharpLaunch

SharpLaunch is an all-in-one marketing platform that provides all of the necessary resources to create and manage a powerful digital presence for commercial properties. Specifically, it offers a suite of CRE-oriented tools that can boost your online presence, raise asset visibility and offer clear marketing insights for commercial buildings and portfolios — all while saving time with seamless integrations and dynamic collaborative capabilities.

More Than a Decade of CRE Research by Yardi

At the same time, CommercialEdge boasts a comprehensive database — the result of more than 10 years of commercial research by real estate tech leader Yardi. And, with more than 10 million property records, nationwide coverage across all commercial asset types, and real market insights based on actual recent leases and sales, CommercialEdge offers a reliable research base and accurate market pulse for CRE professionals and portfolios.

Seamless Syndication & Verified Leads

Plus, CommercialEdge’s robust database is also paired with an agile listing service: Properties listed on the platform are automatically syndicated throughout the CommercialEdge Listing Network, which includes a suite of internet listing sites that attract more than 15 million monthly visitors.

Comprised of CommercialSearch, PropertyShark, CommercialCafe and Point2, the CommercialEdge Listing Network generates in excess of 100,000 verified leads per year. Verified by a team of listing specialists, the process ensures that users receive only real, high-quality inquiries — instead of large volumes of cold leads.

And now, with the added syndication from SharpLaunch, clients will have access to an even larger pool of prospective clients and listings to save even more time and resources.

CommercialEdge Partnership Network on Fast Track

Committed to fast-paced growth and a truly full-service CRE research and marketing experience for its clients, CommercialEdge has already launched a number of tactical partnerships with other commercial real estate digital disruptors, such as Buildout, Tenantbase and Zapier since its launch in May 2020.

The post Built to Impress: SharpLaunch & CommercialEdge Partner for Full-Service Client Experience appeared first on CommercialEdge.